I'm your host, Omer Khan, and this is a show where I interview proven founders and industry experts who share their stories, strategies, and insights to help you build, launch, and grow your SaaS business. Omer: Welcome to another episode of the SaaS Podcast. Transcript Click to view transcript Click to hide transcript ![]() And there's some solid advice on getting through tough times, too. This is a great story about the ups and downs of being a startup founder. Today, over 7 million rides a year are handled through their platform, and they're on the verge of breaking $10M in ARR this year. Instead of giving up, Sufian decided to double down on the software business with an even bigger and bolder vision of what they were going to do. Things were looking up.īut then, the pandemic hit and they lost a whopping 70% of their customers. So, they had to hit reset and start from scratch on the product.īut this time they decided to talk to folks in transportation companies, ensuring they got what was needed and could build the right thing.įast forward 18 months, and they finally launched their product and started getting paying customers. Worse still, Sufian had already burnt through $80,000 of his own money on this venture. But, 6 months later, they realized they'd built the wrong software. In time, they figured they'd also be able to help other businesses dealing with the same issues. They wanted to get a handle on how the business worked and wondered if they could develop software to replace the Excel spreadsheet. Together with a couple of other friends (who later became his co-founders), they started hanging out in the back office of the transportation business. Growing up in a low-income family that relied on Medicaid, Sufian felt an instant need to jump in and solve these problems with his friend's business. While trying to fix the ‘database' problems, Sufian discovered a whole bunch of problems with the actual transportation business that was helping Medicaid patients get to their medical appointments. Sufian Chowdhury is the co-founder and CEO of Kinetik, a company that's built the first integrated software for non-emergency medical transportation.īack in 2016, while working on a different startup idea, an old buddy of his, who was running a transportation business, came to Sufian in a panic about a database problem, which was really just a huge out-of-control Excel spreadsheet. There were so many more great insights from my conversation with Adam. Kinetik: From Failed Software to a $10M ARR SaaS Company ![]() Who are the early adopters with the clearest pain points? Start there (and only there) and expand later. Persistence pays off - stay focused on your mission. Figure out who your ideal users are and target them. An MVP can come later - validate the market need first. They built a simple website to gauge interest from both sides first. ![]() Don't rush into building - carefully vet your concept first. Here are 5 key lessons Adam shared on how he overcame those challenges: He learned the hard way that trying to appeal to everyone grabs no one's attention. ![]() But when starting out, Adam faced huge challenges launching a horizontal product. If this sounds familiar, you’ll want to hear my recent podcast interview with Adam Nathan, founder and CEO of Almanac.Īlmanac is a collaboration platform for remote teams that's grown to a 7-figure ARR SaaS. Do you struggle to market your SaaS because it could work for anyone? Has trying to appeal to every possible customer diluted your messaging?
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